I was intrigued to stumble on this book online. And a bit breathless after reading its full title, The Introvert Entrepreneur: Amplify Your Strengths and Create Success on Your Own Terms in Ten Steps. In the words of its author, Beth Buelow, it ‘explores a range of entrepreneurial topics from an introvert point of view.’
(By the way, being an introvert doesn’t necessarily mean you’re shy. It means you draw your energy from inside and so you need time alone to reflect on events and refuel. Extroverts get their energy from outside so they like spending lots of time with other people).
Drains on your energy
To an introvert the world seems to be geared up to extroverts, and to value those who are outgoing and like company. And being your own boss is no exception – so much about running your own business can feel like a drain on your energy.
Networking events, meetings, selling your products and services, public speaking, collaborations, dealing with clients, employees, suppliers, contacts. All these activities can make you feel you must be ‘on’ for hours at a time. Just thinking about it is enough to give an introvert entrepreneur a migraine!
Introvert traits are an asset
Beth Buelow points out that introvert traits can be a positive help in building your business. Just a few examples:
Curiosity and ability to do research.
Preference for looking deep rather than broad.
Feeling comfortable about doing things alone.
Being happy to let other people step into the spotlight.
Apparently Bill Gates, Mark Zuckerberg and Jeff Bezos are introverts, and it obviously hasn’t stopped them!
What’s in The Introvert Entrepreneur
The Introvert Entrepreneur includes chapters on the strengths and challenges of the introverted in business. It covers how to deal with fear and doubt, practical steps for effective networking, how to approach collaboration, and to consider expansion. The book ends with 10 steps to success as an introvert entrepreneur.
A very readable and practical book that will be helpful if you’re wondering how on earth to combine your need for plenty of personal space with establishing and developing your business.
And if you’d like to find out more, Beth Buelow’s website The Introvert Entrepreneur offers many resources including her acclaimed podcasts.